Don’t Hold Your Breath For An Idiot-Savant
IT services in Dallas should be represented as sleekly and seductively as they boast themselves to be, but IT people have a reputation for being socially awkward. That stereotype has been a regular staple of entertainment since Revenge of the Nerds. As a result, the really talented ones aren’t going to put themselves forward as the public relations experts. They’re also not going to send themselves forth as the marketing guru of their operation. Think of it as the difference between a Jaguar’s body, and it’s motor. Sure, the car geeks salivate when they see the engine; but the buyer is looking at the sleek sexy body of the vehicle. It would sell for a lot less, and much less successfully, if the exterior were bumpy and unattractive to the eye. Aesthetic is a big part of what sells that expensive car.
The IT people are the engine of an MSP company. They’re not pretty, they’re functional and essential. They shouldn’t be the selling point, unless sales are going on between MSPs. Like mechanics will look at the engine before the body, other MSPs will want to meet with the geeks. But that’s not the case with most companies who are in need of IT services. So when you meet with an MSP company, if you’re meeting with one of the geeks — if you’re looking at the engine without the chassis — the likelihood is, that MSP hasn’t gotten off the ground enough to properly represent itself. The car isn’t fully built yet. It doesn’t matter what its potential is, it can’t perform like a completed vehicle; and it will be more prone to operational errors based on use. A windstorm kicking up dust doesn’t harm the body of a completed Jaguar. But without the chassis, the billowing dirt will clog up the works.
Don’t expect some socially awkward tech person marketing his startup company to have the acumen in service provision that professional marketing people have; that’s just common sense.
Standing Out From the Crowd
While marketing personnel are a must, they’re likewise no good if they’re not taking the right steps to woo potential clients. If there’s no consideration here, it likely means there’s no budget for it, which means the business isn’t as good as advertised. Look at it like a date. You’re the pretty lady, the provider of IT services in Dallas you’re looking at is the awkward guy taking you out on a date. Did he get you flowers? Take you to a nice dinner? A play? A movie? Or did he just drop some McDonald’s on you and invite you over for some NetFlix?
With IT marketing people, expect there to be more than one person sent to you who is a specialist when initial meetings take place. Other expectations include:
• An office invitation
• Wardrobe of a business professional variety
• Well-rehearsed presentation (likely using a projector)
• A sales meeting over lunch with your favorite food
Finding A Company Who Goes The Extra Mile
IT services in Dallas from organizations who have taken such considerations are more likely to meet your needs. We at CTG Tech have the resources and the momentum to spare no expense when courting clients. Our marketing strives to build long-lasting client relationships the right way.