IT services in Fort Worth must transcend fads or decline. It’s easy to be swept up in trends. If you haven’t heard the term before, a “trendy” is someone who perpetually “keeps up with the Joneses,” following all burgeoning trends as directly as possible. Trendies are fad seekers, and certainly many in the population think this way and marketing efforts try to reach them. But establishing something permanent will be more lucrative in the long run.
Fads and trends are like bananas. Usually, by the time you’re interested, they’ve already gone rotten. Certainly, some bananas may be recycled in dishes requiring the brown and mushy result of natural entropic forces breaking them down, but this will be the exception rather than the rule.
Technological marketing endeavors pursuing brown bananas aren’t going to produce continuously viable ROI. Evergreen innovation requires only using trends as a tool of communication, but developing solutions which remain cutting edge and are continuously pushing boundaries.
Some technology becomes continuously central to the market, while other tech solutions are ahead of their time. Though servers have shifted from individualized corporate solutions to crowd-sourced options, servers and server arrays exist in the millions and require IT solutions for proper functionality to a degree which sets them above “trendy” developments.
Meanwhile, Sega’s Dreamcast hasn’t fared so well. While there are entire families of gaming systems designed solely for home gaming use and sold at increasingly affordable rates, the Dreamcast jumped the gun in the early oughts and erred the other direction, being too far ahead of its time.
Meanwhile, touchscreen technology has definitely become a staple in modern technological development.
Another staple is social media. The difficulty here is determining which social media will remain continuous. Email is probably one of the oldest forms of social media, right up there with chat rooms. However, chat rooms are almost defunct today, except perhaps in miry regions of the dark web and during live YouTube broadcasts. Meanwhile, email is as necessary as ever— even more necessary, in fact. MySpace has gone the way of the Palm Pilot, however— nobody’s Tom’s friend anymore. The Bastion of Facebook has replaced it. Yet today, younger generations are even rejecting Facebook, likely because generation X and baby boomers are so apt to use it. Millennials are more likely to be found on Instagram and Twitter. But in the wake of the current election, Twitter’s even threatened.
The key here is that certain technology remains, but constantly shifts based on trends. IT services in Fort Worth must recognize this and make a strategy to transcend the trends. Some areas of development that promise trend-transcendence include:
• Inter-Corporate Social Media Options
• Mobile Internet Technology
• Cloud Computing
Ensuring your marketing efforts don’t miss the boat in areas like these is best accomplished through practices like:
• Acquiring Actionable Customer Suggestions
• Studying Competitor Strategy/Plan Points
• Attending CIO Meetings For Idea Acquisition and Sharing
• General Brainstorming
IT services in Fort Worth that are cognizant of shifting tech world instability, and take steps like these to properly capitalize, will have more successful marketing endeavors. Why? Their assets will be focused in the right direction. We at CTG Tech strive to remain abreast of current trends, but not consumed by them, so that our evergreen solutions are continuously viable. Want to learn more? Contact us today!