Does Your Website Follow These Copy Guidelines?
The Internet is the most crowded space, it is like the atoms in a cell, sand on the beach or stars in this vast sky. It has been estimated in the recent stats that there are over 1.9 billion websites which are live on the internet and 3.5 billion Google searches every day. Well, reaching the target group of audience and capturing readers' interests are immensely challenging in this exploding digital universe. According to a recent study from Analytics Service Chartbeat, approx 55% of visitors spend just 15 seconds or less on a single webpage.
Having a good content on the website that follows the set copy guidelines is a golden key to beat all the above-mentioned statistics. A well-written content which is one of the top positions of the Google search results grab readers' attention. It's not about writing content about the relevant subject but it's about establishing a connecting bond with your reader. This can be considered as an art that entices prospects to take action and opt for your products and services.
Now, the question arises is- How to ensure that the content written on the website grabs readers' attention and follow the set copy guidelines? Below are some strategies to create a top-notch website content that is not only user-friendly but follows the guidelines:
● Keep The Sentences Short And Simple:
Long sentences get short attention of the readers because people seek information which is written in a concise manner instead of reading the entire paragraph. Thus, it is important that your website content is easy to read and accessible to reach a wider audience. One of the best practices you can use follow is using bullets and simple diction to save the time of your users while providing them with the information they are looking for. Bullet points will help you to try to get your point, your brand as well as your message across in minimum words as possible.
● Be A Problem Solver:
It is vital to focus on the pain points of your customers through your content. When someone clicks on your web page, make sure they get the information and the solution they are looking for a while. Also, you should present yourself as a problem solver for your existing customers as well as prospects. As a content marketer, the better you understand the problems of your customers, the better you will be able to service their requirements.
You can take assistance from your customer service representatives as they alleviate customer problems the whole day. From site navigation to product details, you will get to know about how your business is giving an impact on your customer needs and what are the areas of improvement. It can be said that sell the problem, not the service/product. Your customers will relate to your problems more than they do to your product.
● Make Your Content Only About The Customer:
While the competition might be high in your industry, it is an important thing to make your content only about your valuable customers. For that, you have to take yourself and the business out of the scene. Knowing your customers and the targeted industry to figure out what sort of information they like and how you can grab their attention. This will help you to create the right content for the right people.
When it comes to conversion rates, you can easily increase your conversions by making customer-oriented content. People are more likely to avail of the services and purchase products when they find the content relatable. Apart from this, don't avoid using the word "you". Most often, writers don't use it as they prefer to create their content quite generalized and straight to the point, but addressing your customers makes them trust you and that may change their buying decisions. You should have to make things crystal clear about what you have to offer your customers and how your services/ products will improve their lives.
● Make It Unique And Plagiarism-free:
In this highly competitive business world, everybody wants to rule the market and grab huge opportunities across the world. Well, having unique and plagiarism-free content on the website is one of the great ways to stay away from the crowd. It is also recommended to produce a copy that reflects your personality- whether it's professional or laid back.
Besides, adding a convincing call to actions and taglines helps in the conversion of qualified leads while allowing your customers to take actions easily through your website. Keep your call-to-actions succinct, and use the action verbs such as “Share,” “Download,” “Sign Up,” “Join,” “Watch” and “Learn More.” And of course, don't forget to add a hyperlink that is an action you want your readers to take after reading your content.
Concluding this, If your website has the good-quality, user-friendly and relevant content that your audience has been looking for, you will observe your website become more productive. You should start following the mentioned copy guidelines as a strategy to maintain strong rankings on a search engine. Remember, once your content goes live, you should do monthly website checks for proper monitoring and optimization of its performance. With these strategies, you are prepared with the resonating content for your readers.
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