Technical jargon might impress some people, but it’s usually not part of a good marketing strategy for IT services in Dallas trying to gain new business. Not all decision makers or consumers are familiar with such terminology. You will likely close more deals and establish more meaningful relationships by reaching a common ground with managers and customers. Here are further details how tech jargon can get in the way of clear communication with others.
Why Jargon Sends the Wrong Message
Prior to the computer and Internet revolutions of late last century, not many people needed to have much of a tech vocabulary to function in society. Operating a television set merely required knowledge of an off and on switch and a few other simple controls. Since the nineties, however, people have had to learn a long list of basic tech terms that go along with the Internet, such as “ISP,” “browser” and “router.”
But as much as the common person now has a basic tech vocabulary, the average person does not have deep knowledge about concepts involving software programming, cyber security or even how the Internet works. While many individuals vaguely understand that an IP address identifies a specific computer, router or other device, you will definitely start to lose more and more people when you mention “subnet mask” or a “proxy server.”
Knowing that most people are not authorities on tech, which is why they hire tech experts in the first place, will remind you that you must be careful not to alienate people with uncommon words they don’t understand. Some people will even perceive you as arrogant if you go too far overboard with technical jargon. In order to run successful IT services in Dallas you need to break technical talk down into a high school reading level.
Help Desk Communication
It’s equally as important for help desk personnel to be aware of clear communication when dealing with customers. When something strange happens to their accounts, customers want clear explanations. Unclear jargon sends out a red flag to them that they are dealing with a tech support geek who is out of touch with the public.
Help desk operators need to speak in layman’s terms, especially when they direct customers toward solutions. If tech jargon goes over their head, they may not follow instructions correctly or be intimidated due to being exposed for their lack of knowledge. It’s better for help experts to be friendly and ask if the customer understands. If you’re going to use technical jargon, it’s helpful to define each unfamiliar term as you go along. Do not assume that consumers keep up with tech trends, no matter how popular they have become.
Never settle for an IT provider that uses technical jargon! As hard as it might be to imagine, there are technicians that have amazing customer service skills so they can communicate with you in terms that you can easily understand. Most of the time industry jargon exists to speed up conversations among professionals within a trade.
Communication is the key to success for all industries, especially technology. Contact CTG Tech to learn more about improving your IT services in Dallas. Remember that it’s always better in business to build bridges instead of walls when it comes to relationships.